Facebook is getting into the job market to take on LinkedIn. Yes, you heard me right. In the next few weeks, Page admins in the U.S. and Canada will now be able to post jobs right on Facebook and receive applications through Facebook Messenger.
Should we be surprised? No. For years now, there has been speculation that the giant social network would take advantage of its huge audience to take on LinkedIn which currently has more than 470m users worldwide and claims to be the biggest professional network on the planet. Well, Facebook has finally decided to do that.
Currently Facebook boats of more than 65 million businesses using its Pages products, and you will all agree with me that it’s much cheaper more sociable to maintain Facebook business Pages than maintaining a website. This new feature according to Facebook, will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile. It is especially aimed at small and medium-sized business that are always finding it hard to find the right people to recruit.
With this feature, it will also be easy for Page admins to create a job post, track applications and communicate directly with applicants. And as with other posts, they can also boost job posts to reach a larger or more relevant audience.